New Balance presents the latest version of the Made in USA 1300JP — a silhouette released only every five years and long regarded as a cult favorite among connoisseurs.

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Just in time for this year's Grey Days, one of the brand's most coveted models returns — with precise craftsmanship, high-quality materials and a story that is deeply rooted in global sneaker culture.

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Originally published in 1985, the 1300 set new standards in terms of choice of materials and technical innovation.

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The combination of full-length ENCAP cushioning and premium nubuck and mesh redefined the notion of luxury in running.

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Despite an exceptionally high price that exceeded all norms at the time, the shoe quickly became a status symbol — especially in Japan — worn not only for sport, but as an expression of living sneaker culture.

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The 1300 was especially admired for its craftsmanship: every detail reflected a level of care and precision that set it apart — even the slight irregularities from hand stitching were seen as hallmarks of artisanal quality.

It set new standards, elevating sneaker design beyond pure performance to a new benchmark of quality.

The Made in USA 1300JP is produced at New Balance’s factory in Skowhegan, Maine. This model brings together decades of experience, technical expertise, and uncompromising quality — making it virtually unrivaled in the sneaker world.

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The overwhelming demand led to the first reissue of the 1300JP in 1995 — and ever since, this strictly limited edition has returned every five years. The 2025 version stays true to that legacy: with authentic design, premium materials, and meticulous attention to detail, it continues to captivate sneakerheads and design enthusiasts alike.

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"The 1300JP is a shoe like no other, an emblem of the soul of New Balance, that is prized by collectors and appreciators around the globe. Even before joining New Balance myself 34 years ago, I was inspired by my father’s work with the brand on the innovative sole design for the original 1300JP."

"This legacy model has been a constant throughout my career at New Balance, from spending years perfecting the first reissue, to working diligently on each subsequent launch to evolve the style in subtle ways while remaining true to its roots. With 2025’s launch we are excited to continue the 1300JP’s legacy, showcasing the design’s timeless appeal to loyal fans and a new generation," said Shinichi Kubota, Vice President, New Balance Japan.

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The New Balance Made in USA 1300JP will be released on May 29 and will be available at the following retailers: AFEW Store and Asphaltgold.

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Learn more about New Balance’s history and the cultural impact of iconic models like the 1300JP here: New Balance History.

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Photos via New Balance