The New Balance 550 is an iconic basketball sneaker that was first released in 1989. Originally designed as a performance model, it was characterized by its robust construction and simple yet distinctive design.

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Despite its qualities and initial success, the 550 largely disappeared from focus in the 90s as New Balance focused more on other models and categories.

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The turning point for the 550 came in 2020, when the model was revived with a collaboration with Aime Leon Dore.

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The new version combined the 550's classic design with modern colors and materials, making the shoe a hit among sneaker enthusiasts and appealing to a broader audience.

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This successful revival led to the New Balance 550 becoming an integral part of current sneaker culture and regaining its place in both sports and the fashion world.

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The 550's flat, streamlined silhouette is a clear reference to the durable designs of the late 1980s, while the leather, synthetic and mesh upper is a classic look in every era.

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Additional innovative features such as the eye-catching, wide “N” logo and dynamic basketball graphics on the tongue give this globally popular model a modern and self-confident appearance.

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The new 550 'Leaders in Classics' Pack has been given a stylish vintage look through the use of cracked leather panels, an optically aged midsole and a 'Distressed N' logo.

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The New Balance 550 “Leaders in Classics” pack is available at 43einhalb, AFEW Store and Orange Jungle.

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