The Sneakerstore Glueckstreter from Bremen and hummel presented an exclusive sneaker yesterday evening to mark SV Werder Bremen's 125th anniversary.
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The hummel x Glueckstreter x Werder Bremen VM78 CPH breathes new life into the green-white festivities and is an homage to the rich history of the sports club “Werder”, which was founded in 1899.
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The collaboration between Glueckstreter - who have been based in Bremen's vibrant district for over a decade - and the Danish brand hummel has not only created a unique sneaker, but also a symbol of the solidarity between the club, fans and the city of Bremen.
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After the Umbro x Glueckstreter x Werder Bremen Neptune (2019) and the Umbro x Glueckstreter x Werder Bremen Highway WB (2021) Glueckstreter founder and owner Stefan Schrader cemented his standing as a true terrace sneaker specialist with this release of the hummel x Glueckstreter x Werder Bremen VM 78 .
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The anniversary sneaker is based on the classic VM78 model from hummel and is made of high-quality suede and smooth leather,
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which is complemented by the timeless hummel design and the distinctive gum sole.
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This mix creates a sporty retro look with a modern twist, embellished with traditional green and white.
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There are some Werder Bremen details on the sneaker. The two golden lettering — “Werder Bremen” on the left outer side, “Sport-Verein” on the right — represent the connection to green-white.
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The historic founding coat of arms is on the left and the founding year 1899 on the right as symbols of the club's long tradition.
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The anniversary design is rounded off by prints on the insole, which show two important moments in the club's 125-year history so far:
Guenter Bernard in emotional cheers in 1965 for SV Werder Bremen's first German championship title and the championship greetings from the cockpit to the double — and so far last championship season in 2004 from Thomas Schaaf — both unforgettable.
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To personalize the hummel x Glueckstreter x Werder Bremen VM78 CPH, a green and a rainbow-colored pair of laces are included.
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The hummel x Glueckstreter x Werder Bremen VM78 CPH is available in limited quantities from today, March 14, online via Glueckstreter.
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Photos via Glueckstreter