Danish sportswear brand Hummel presents the VM78 CPH MS x Pro Clubs sneakers, an exclusive reinterpretation of the well-known VM78 silhouette, designed specifically for a selection of the biggest soccer clubs across Europe.

In an era in which soccer and fashion blend seamlessly, Hummel gives fans the opportunity to express their loyalty to the club in everyday life. The brand combines tradition and modernity to celebrate its 100th anniversary.

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The VM78 sneaker, which has already caused enthusiasm at Everton, Real Betis, FC Köln and St. Etienne, will also be presented to other well-known European clubs in the near future.

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“We've been inspired by our heritage and created a style that resonates with soccer and fashion fans around the world. Our designs capture the essence of club, culture and lifestyle and allow fans to show their support and foster a sense of belonging.

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This underlines our ability to combine our associations with a lifestyle approach and thus create a unique and appealing experience for everyone — a topic that we will continue to pursue in the coming years,” says Hummel CEO Allan Vad Nielsen.

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The VM78 sneaker was introduced in 1978 at one of the biggest sporting events on the pitch. It is an old classic that is now being brought back to life with a new perspective.

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The sneaker can be purchased at the online shops of the respective associations.

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Photos via Hummel