A moving collaboration in the truest sense of the word: the renowned running brand HOKA presents its latest partnership and brand campaign with visionary designer and digital artist Nicole McLaughlin.

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The collaboration combines Nicole McLaughlin's unique fashion sense with the legendary trail running series Mafate from HOKA.

The result is the combination of fashion and function in a unique version of the new Mafate Three2.

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Nicole McLaughlin's distinctive design gives the characteristic silhouette of the Mafate Three2 an exciting twist with its classic trail running features, such as quick-lace lacing and the special EVA midsole.

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The shoe is complemented by a dirt and water-repellent four-in-one gaiter system with Velcro straps and an inviting opening with drawstring at the entrance.

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Five practical utility pockets, co-branded labels and a velcro strap in the heel area not only make Nicole's interpretation of the Mafate Three2 functional, but also make it a must-have on the streetwear scene.

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“Working with HOKA allowed me to dive deep into multi-functional design, and the Mafate Three2 hybrid was the perfect canvas for me,” says Nicole McLaughlin.

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“I was lucky to work closely with the Hoka design team, who helped me bring my idea to life. It combines the performance aesthetics of the HOKA brand with my humorous design language. ”

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Travis Wiseman, Director of Product, Lifestyle Footwear at HOKA, is delighted: “This partnership brings together in particular the technical features of our latest trail shoe — the Mafate Three2 — and seamlessly combines them with Nicole's exceptional design approach.

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Working with Nicole has enabled HOKA to honor our roots on the trail with a design that directly addresses the needs of our target groups.”

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The cooperation goes beyond the physical product and manifests itself in other touchpoints, including a captivating Humans of HOKA film with Nicole and breathtaking campaign images captured personally by the designer.

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The limited edition HOKA x Nicole McLaughlin Mafate Three2 is available at AFEW Store and VOOstore available.

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Photos via HOKA