Moose Knuckles and EVISU are launching a nine-piece capsule that brings together Canadian cold-weather engineering with Japanese denim DNA. At its core lies a shared stance: in a world defined by sameness, don’t blend into the crowd. Instead, move deliberately against visual uniformity — Stand Apart.

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Moose Knuckles has long operated by this principle, while EVISU brings an equally distinctive signature, treating its unmistakable identity as a source of strength.

Both brands share the belief that individuality is the foundation of design. That perspective informs every silhouette, every cultural move and the way each brand shows up in the world.

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The Moose Knuckles x EVISU capsule channels this attitude into a selection of outerwear and ready-to-wear pieces that highlight the brands’ shared commitment to craftsmanship, precision and lasting materials.

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Photographed by Kajal and filmed by Director of Photography Franklin Ricart, the campaign explores the tension between anonymity and individuality.

Set against an industrial backdrop, bold graphics, clean silhouettes and textured contrasts create a striking visual language that expresses what it means to cultivate an unmistakable presence.

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“This collaboration brings together two brands with strong points of view and a shared refusal to tone it down,” said Ludovico Bruno, Global Creative Director, Moose Knuckles.

“Moose Knuckles and EVISU are both built on craft, attitude, and a respect for where we come from. The capsule is a natural extension of that shared DNA, designed for people who are not afraid to be seen.”

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EVISU describes the partnership as follows: “This partnership was crafted at the intersection of premium luxury, streetwear, and the great outdoors. Honoring both brands’ international roots, the collection reflects our shared perspective and appreciation for detailed workmanship and originality.”

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The collection translates this attitude into a design language defined by meticulously crafted details and a clear commitment to originality.

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The capsule merges Moose Knuckles’ precision-engineered outerwear elements with EVISU’s graphic identity and denim expertise.

The result is a curated selection of pieces designed to work in urban winters and beyond. Each item can be worn as a standalone statement or layered into an existing wardrobe, always guided by the Stand Apart ethos at the heart of the collaboration.

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The Moose Knuckles x EVISU collection will be available in limited quantities at selected retailers such as BSTN.

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Photos via Moose Knuckles