Eastpak is proud to present the new brand campaign for 2024, which embodies the ongoing ethos of “Built To Resist” and is dedicated to the fascinating topic of cosplay.

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This campaign encourages people to break out of the ordinary and embrace their true self or the version they want to be.

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Since 1952, Eastpak has continued to develop products through innovative collections and collaborations with artists and designers, creating endless opportunities to express yourself creatively while promoting positive progress.

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The collection represents an escape from monotony and daily routines. Eastpak's designs have no limits, they encourage creativity, complete your outfit and underline your alter ego with the most iconic styles in all colors.

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There are no limits to your own imagination and Eastpak therefore encourages everyone not to forget the imagination to escape reality for a moment.

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EASTPAK is available at a.plus, Allike, brooklyn, Perplex, Seaside, SneakerTwins and US Store.

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Photos via EASTPAK