ASICS x Story mfg. Gel-Venture 6

ASICS and Story mfg. present the GEL-VENTURE 6 — a fresh take on the classic ASICS silhouette and an homage to hobbies, nature and the art of doing things slowly.

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The collab celebrates hiking trips, picnics, handicrafts and all the little hobbies that you don't do for efficiency reasons, but simply because they're fun.

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ASICS x Story mfg. Gel-Venture 6 - Reddish Brown - 1203A712-200 — ASICS x Story mfg. Gel Venture 6 - Reddish Brown - 1203A712-200

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The GEL-VENTURE 6 comes in two characteristic gingham colorways: an earthy shade of brown and a combination of lilac and ecru — inspired by Story mfg.'s preference for natural colors and textures.

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ASICS x Story mfg. Gel-Venture 6 - Vanilla/Violet Quartz - 1203A712-250 — ASICS x Story mfg. Gel Venture 6 - Vanilla/Violet Quartz - 1203A712-250

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Recycled and carefully selected materials are used for each pair — a clear statement of sustainability that unites both brands.

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A sneaker for quiet hours, long walks and all the detours you like to take when you're not in a hurry.

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The design combines the rhythm of nature and individual forms of expression — with woven laces that tell a personal story: Saeed, co-founder of Story mfg., remembers skaters from his youth in Baghdad who laced their shoes creatively.

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This memory became a design detail — and each pair comes with two different sets of laces so everyone can create their own style.

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The Story mfg. x ASICS GEL-VENTURE 6 will be released on April 18 and will then be available at the following retailers: AFEW Store, Asphaltgold and VooStore.

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About Story mfg.
Story mfg. is a British label with a focus on craftsmanship, which stands for natural dyeing techniques, organic materials and a deliberately mindful design approach.

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