The ASICS x Lack of Guidance Gel Quantum 360 VIII combines innovative sneaker technology and a deep-rooted understanding of soccer culture.
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Lack of Guidance, a brand founded in Amsterdam in 2016, has set itself the task of reinterpreting the spirit of soccer β style-conscious, questioning and beyond traditional borders. This philosophy is reflected in the joint collaboration on the GEL-QUANTUM 360 VIII.
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The sneaker's design is based on natural shapes and interlocking structures β a concept that symbolizes Lack of Guidance, a brand that reconnects soccer and places it in a larger cultural context.
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The 5D print details on the upper material are reminiscent of ergonomic shapes inspired by nature, while advanced TRUSSTIC technology and external heel stabilizer provide dynamic aesthetics and improved stability.
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Performance also shows the combination of functionality and progressivity: The midsole is equipped with DIVISION SPACE technology, which provides more cushioning with less weight.
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At the same time, FF BLAST PLUS ECO cushioning, which contains at least 20% biomass from sugar cane, offers a comfortable fit with maximum durability.
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This collab is more than just a sneaker β it represents an attitude. Just as Lack of Guidance rethinks soccer as a cultural phenomenon, ASICS is launching a shoe with this model that places performance and design in a completely new context.
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The Gel Quantum 360 VIII thus becomes a symbol of a changing sneaker and sports culture in which past and future are seamlessly intertwined.
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The ASICS x Lack of Guidance Gel Quantum 360 VIII will be released on February 7 at select retailers such as 43einhalb, AFEW Store, Asphaltgold, HHV and SUPPA.
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Photos via ASICS
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