"Just Build It." - Nike and LEGO combine creativity and movement

Nike and LEGO are officially launching their multi-year global partnership. Kicking off this summer, the collaboration introduces a series of creative experiences and new products designed to inspire children around the world to get moving and let their imaginations run free.

Blending Nike’s iconic “Just Do It” spirit with the limitless creativity of the LEGO universe, the partnership aims to encourage kids everywhere to explore, grow, and express themselves through play and movement.

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NIKE x LEGO Collection Spring/Summer 2025

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The partnership includes global events for the whole family, along with an exclusive product range featuring LEGO sets and Nike’s signature footwear, apparel, and accessories.

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The initiative is supported by three-time WNBA MVP A’ja Wilson, who grew up building enthusiastically with LEGO bricks. She credits that creative experience with helping her not only in sports, but also in everyday life and at school. Wilson believes the collaboration between Nike and LEGO holds great potential to inspire both kids and adults alike.

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The LEGO Nike Dunk Set launches on July 1 — a 1,180-piece model for fans aged 10 and up that brings the iconic Dunk silhouette to life in LEGO form.

The set includes a rotating basketball game, a hidden compartment for small treasures like championship rings, interchangeable laces in multiple colors, and a new basketball-themed minifigure named “B’Ball Head.” A playful and cleverly designed set that celebrates both creativity and fun.

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The collaboration continues on August 1 with the launch of the Nike Air Max Dn x LEGO collection, featuring matching apparel and accessories. On September 1, the Nike Dunk Low x LEGO collection will follow — inspired by LEGO’s signature look, complete with bold studs and iconic minifigure aesthetics, fused with Nike’s athletic DNA.

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Their shared commitment to active and creative play aligns perfectly with the United Nations’ official launch of the International Day of Play on June 11.

The LEGO Nike Dunk Set will be released on July 1, with additional drops from the joint collection to follow throughout the year. Be sure to keep an eye on the sneaker release calendar so you don’t miss a single drop.

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