Collaboration is the foundation of HAY. HAY is based on art, architecture and, of course, fashion in order to keep pace with the world.
From artists, designers and manufacturers around the world to recent collaborations with ASICS, every collaboration process ends in a product that combines the best of both worlds.
The ASICS x HAY collaboration builds on this feeling and revives an iconic pair of sneakers from the ASICS archives — the Skyhand OG from 1994 — through HAY's perspective on aesthetics and color.
In addition, the collaboration also includes matching everyday socks and
an ASICS x HAY logo bag.
The collaboration between ASICS and HAY was born out of a joint effort to create functional, modern products for everyday use.
Building on HAY's ethos of crafting high-quality everyday products and ASICS' dedication to movement for body and mind, this collaboration merges authentic design with comfort to enhance overall well-being.
The sneakers will be available exclusively at HAY's global flagship store HAY House during 3daysofdesign (June 12-14), initially in three colors: Soft Pink, Soft Blue and Emerald Green, all selected by HAY co-founder Mette Hay.
The sneaker's block color design and accent details - which are directly inspired by HAY's Outline Pajamas (market launch 2023) - are extremely appealing and give the reinterpreted Skyhand OG a modern touch.
Together with the new Outline pajama color options, a second edition of the limited edition ASICS x HAY sneakers in lavender and chocolate brown will be available later this fall.
In line with HAY's basic principle of making high-quality design accessible to many, the Skyhand OG has been redesigned by ASICS using advanced technology and high-quality materials for maximum comfort.
With FlyteFoam in the forefoot area for a comfortable step and EVA foam in the heel area for additional cushioning, the sneaker's upper, a suede-leather mix, is subtly decorated with ASICS and HAY logos on the heel and tongue.
"At HAY, we are inspired by living to create high-quality affordable products for the evolving needs of everyday life. One of our biggest hopes with our products is to elevate everyday moments at home, or on the go. It is great to be venturing outdoors with ASICS, a brand that aligns greatly with HAY’s core value to make well-designed products for all." says Mette Hay, Creative Director of HAY Accessories.
The ASICS x HAY collaboration will be available in selected HAY stores and retailers like 43einhalb, AFEW-Store and Asphaltgold in sizes 36 to 47 from June 21. Keep an eye on our Sneaker Releases.
Photos via ASICS