ASICS Sportstyle teams up with Griff for a new interpretation of the GEL-CUMULUS 16.
The British singer-songwriter is one of the most exciting voices of a new pop generation, known for blending emotional depth with a distinctive visual language.
The collaboration brings together music, movement, and personal expression, while connecting to ASICS' core philosophy of Anima Sana in Corpore Sano.
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The GEL-CUMULUS 16 by Griff arrives in a black colorway and features a distinctive ribbon lacing system inspired by ballet aesthetics and the language of movement.
The details explore themes of strength, grace, and discipline, creating a connection between performance in music and sport.
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Griff's personal style also plays a key role in the design. Inspired by her habit of pairing socks with loafers, the sneaker features a deliberately layered look that blends soft and structured elements.
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“I wanted the shoe to feel like an extension of my everyday style,” says Griff. “I wanted to make it playful and elegant but also comfortable and something I can style from studio days to performing on stage to simply living my life.”
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The GEL-CUMULUS 16 stays true to its running roots, combining ASICS' signature comfort with reliable cushioning for all-day wear.
The ASICS GEL-CUMULUS 16 by Griff drops on June 12th and will be available at the following retailers: AFEW, Asphaltgold, BSTN, HHV and SUPPA.
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Photos via ASICS
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