More than two decades ago, adidas and Yohji Yamamoto developed their own vision for high-quality athletic wear.
With the unveiling of the first chapter of the Y-3 Spring/Summer 2024 collection, the "Three Stripes" and the avant-garde designer are focusing on the concept of “Contra-Natural”—a world in which the duality between the organic and the synthetic gives rise to unexpected beauty.
For the first chapter of the season, Y-3 offers a progressive range of garments characterized by bold cuts, refined fits, and expressive silhouettes.
Among them are several pieces featuring a digitally distorted floral graphic, composed of scans of real flowers.
The brand’s signature Pantone colors are all represented—Y-3 Black, Solid Gray, and White—and are complemented by Clay Brown, Mesa, Shadow Red, and Mint.
As an expression of the tension at the heart of the seasonal concept, the quartet of new colors draws inspiration from the process of oxidation, in which nature takes hold of the metal and transforms rusty burgundy into a tart mint.
Among the accessories that continue the bold thematic impulse of the first chapter of the season is a selection of soft leather bags, wallets, and cardholders featuring the same distorted floral graphic.
From apparel to footwear, Chapter 1 focuses on expanding the adidas Originals icons, reinterpreted through the lens of Yohji Yamamoto.
New silhouettes include the Y-3 STAN SMITH and the Y-3 COUNTRY—crafted from premium foldable leather with piping details—as well as the Y-3 GSG9 LOW.
The return of the brand’s most progressive silhouette to date—the Y-3 GENDO —is accompanied by the Y-3 KYASU in low- and high-top versions, as well as the introduction of the Y-3 KYASU SLIP-ON, which combines the silhouette’s minimalist, brick-like outsole with a sewn-on Primeknit upper.
The launch of Chapter 1 for Spring/Summer 2024 is accompanied by a striking campaign that captures strength and community through the eyes of London’s Bugeisha Club —an international collective of women and non-binary individuals of mixed Asian heritage who boldly blend unbridled creative energy with athletic prowess.
Filmed by Erika Kamano, with moving images directed by Francis Plummer and styling by Robbie Spencer. A story of serenity, balance, and restraint through the synergy of body, mind, soul, and community.
This gathering of highly creative and determined individuals, who highlight the tension between fluid movement and strict discipline, showcases four of the Bugeisha Club’s leading figures—Mana Kimura-Anderson, Becky Tun Pe, April Gunawardena, and Lara Swift—in the Y-3 Spring/Summer 2024 Chapter 1 collection.
A distinctive vision of uncompromising athletic elegance: Welcome to the first chapter of Contra-Natural.
adidas Y-3 is available at AFEW-Store, Allike, Asphaltgold, SUPPA, and VooStore.
Photos via adidas Y-3
