adidas and IVY PARK CEO Beyoncé present “IVY HEART,” a new, love-inspired capsule collection launching just in time for Valentine’s Day as part of the creative partnership between adidas and IVY PARK.
As with previous adidas x IVY PARK collections, the latest collection features unique looks in gender-neutral sizes for fashion, athleticwear, shoes, and accessories.
The Collection
Love—especially self-love—is at the heart of IVY PARK’s latest collection. Bold and sexy looks are an integral part of “IVY HEART,” which captivates with a spectrum of vibrant reds, playful pinks, and nuanced neutral colors.
Featuring colors such as Candy Paint (Shock Pink), Lipstick Smudge (Red), Raspberry Beret (Power Red), Red, Red Whine (Cherry Wood), and Cheeks (Off-White), the line is enhanced by textured materials like velour, ribbed knit, and synthetic latex.
IVY PARK’s latest collaboration with adidas is complemented by performance fabrics and graphic prints, making the designs versatile enough to wear both at work and in the evening.
The design of the capsule collection is rooted in Beyoncé’s love of sports and fashion, combined with adidas’s performance and innovation. These influences are reflected in a collection of silhouettes that are sporty, stylish, and, above all, unique. IVY PARK’s latest collection is built around the three pillars of “Foundation,” “Active,” and “Fashion.”
Highlights include a velour dress and tracksuit, a faux-latex puffer jacket, a piqué jumpsuit, and a sequined duster coat. Accessories include a 5-panel hat, a clutch, and a Heart-Lip fanny pack.
The highlight of the shoe collection is a new version of the classic Stan Smith sneaker in Cheeks (Off-White) with a rubberized midsole. The collection also introduces a new silhouette, the IVP Superstar Plim, a slip-on-style shoe inspired by the iconic adidas Superstar in Cheeks (Off-White).
The line also includes a new colorway of the IVP Savage sneaker in Cheeks (Off-White), an IVP swim shoe in Lipstick Smudge (Red), and the Ultra Boost in Candy Paint (Shock Pink).
The “IVY HEART” capsule collection will be available starting February 10 at select stores worldwide. A list of retailers will follow.
The Campaign
The accompanying film campaign focuses on the collection’s signature color. In the Western world, red is often associated with love, romance, and sensuality.
In the Eastern world, however, red is associated with happiness and joy. No matter where you are, the color red symbolizes positivity. At the heart of the concept is the idea of bringing people from different backgrounds together through this one color, which holds special meaning for so many people.
This theme is illustrated through special lighting, a bold yet minimalist production design, extraordinary styling, and, above all, the international cast.
Cultural references to specific iconography and symbols are explored in visual motifs with sensitivity and intention. IVY PARK pays homage to diverse cultures that draw inspiration from this color and portray red through a futuristic yet authentic lens.
The campaign is led by a diverse cast, including actress and model Karrueche Tran, model and actor Tyson Beckford, singer/songwriter and actor Troye Sivan, model and actress Shu Pei, and actress and comedian Naomi Watanabe.
The adidas x IVY PARK Valentine’s Collection “IVY HEART” is available at Asphaltgold.
