adidas and Beyoncé’s IVY PARK announce their latest collaborative collection, called PARK TRAIL.
PARK TRAIL is inspired by the resilience of nature, the spirit of the streets, and the possibilities of the future.
As with previous adidas x IVY PARK collections, the latest collection offers distinctive looks with inclusive and gender-neutral sizing across fashion, athleticwear, footwear, and accessories.
PARK TRAIL is a destination you’ll want to explore in any situation. Whether you’re climbing the peak you’ve been training for or turning inward to achieve a balanced state of mind—it’s clear that the journey on the PARK TRAIL is a journey of discovery well worth taking. PARK TRAIL celebrates both the great outdoors and urban adventure.
The trail leads you in style through the concrete jungle or into the mountains. With the new PARK TRAIL collection from adidas x IVY PARK, both the journey and the destination are celebrated with looks that function equally well as fashion and performance wear.
The Campaign
The campaign is about enjoying exploration and adventure to the fullest, and it takes us to a place of wonder and revelation through time, space, and self-transformation.
The models are depicted in a high-contrast urban setting featuring natural and unnatural elements inspired by 1990s hip-hop culture. The campaign images were brought to life through lighting, production design, and a sophisticated styling aesthetic.
The brand uses this narrative to convey the idea of getting lost and then finding one’s way back on one’s own PARK TRAIL.
The campaign features entertainer and global superstar Offset and his son Kodi, supermodel and actress Devon Aoki, and rising rapper Ice Spice.
Japanese Instagram star and fashion icon/model Coco Princess, American NFL sensation Jordan Fuller, NCAA artistic gymnast Nia Dennis, American professional soccer player Dani Weatherholt, and professional skateboarder Diego Nájera round out the diverse cast that brings this special campaign to life.
The Collection
The PARK TRAIL collection serves as inspiration for how to shape your own journey and find your “park.” The versatile pieces are as edgy as they are glamorous, reinterpreting classic outdoor styles by incorporating high-quality fabrics, bold imagery, prints, sequins, camouflage patterns, and practical versatility.
Throughout the collection, which is designed to be both functional and fashionable, layered looks and bags take center stage. With PARK TRAIL, you’ll feel elegant yet fully equipped for any hike. The color palette features shades like Sol Ange (Solar Orange), Mojave (Focus Orange), Lake-Her (Legacy Indigo), Denali Green (Wild Pine), Yosemite (Purple), White Sands (Cream White), Pynes (Pulse Lime), and the signature Canyon Print (Camo Print).
PARK TRAIL shoes elevate the well-known IVY PARK classics while giving them a whole new twist. PARK TRAIL shoes draw on iconic styles from the adidas archives and are reimagined through the IVY PARK lens.
The IVY PARK TT2000 basketball shoe makes its debut in this collection and is available in two colorways. PARK TRAIL shoes feature modern textures, exclusive prints, graphic modular accents, and vibrant colors, ensuring you’re ready for the journey ahead.
The accompanying accessories for the PARK TRAIL collection are elevated to a new level with transformative, stylish, and versatile pieces.
The fully convertible backpacks, bags, and headwear are all crafted with high-quality materials and feature practical details like carabiners and fasteners. A mix of colors, prints, and finishes brings these statement pieces together so you’ll stand out on the trail.
The IVY PARK kids’ collection draws inspiration from the signature adult styles and offers stylish and versatile activewear, outerwear, and accessories—all with the IVY PARK look.
The collection will be available starting February 10 at select partner stores. Updates to follow.
Photos via adidas
