adidas and Pharrell Williams are continuing their partnership with the launch of Superstar 92, a reinterpretation of one of the brand's most iconic silhouette.

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With distinctive proportions and high-quality materials, this new model pays tribute to individuality and cultural history and ensures that a classic is constantly evolving.

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Pharrell remains true to his roots and has chosen the hip-hop duo Clipse as the faces of the campaign. The recordings were made in their joint hometown of Virginia Beach under the direction of Cam Hicks, who also comes from Virginia.

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The campaign unfolds using Virginia Beach as the canvas, revealing the city's unique energy, characters, and iconic scenes through a series of compositions that gradually expand.

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By capturing the essence of Pharrell’s connection to Virginia, the campaign celebrates the beauty of everyday moments through striking, immersive imagery.

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The Superstar 92, also known as Double Wide, is inspired by the overstated aesthetics of the 1990s and the functional details of snowboard boots. The thickly padded ankle section ensures a high level of comfort, while the chunky sole gives the sneaker a distinctive and self-confident look

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This design seamlessly combines the robust structure of a snowboard boot with the unmistakable DNA of the adidas Superstar. With the word “VIRGINIA” on the tongue, Pharrell is once again referring to his beginnings.

The Superstar 92 will be released on March 1 and will be available at select adidas retailers. Stay updated on our Sneaker Releases.

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Photos via adidas