adidas Originals and Bad Bunny are continuing their long-standing partnership with the release of their latest model:
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The Gazelle Indoor. This style reinterprets the classic Gazelle by taking up the concept of “The right thing in the wrong place” as an expression of freedom in style.
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The concept of “the right thing in the wrong place” is based on the idea that certain design details that would normally be considered out of place can become meaningful and outstanding elements through creative reinterpretation.
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Every detail counts. This idea is reflected in the overall design of the shoe and is also a central theme of the campaign, which created an innovative version of the iconic silhouette.
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The design of the Gazelle Indoor combines the classic Double Tongue with unusual details such as a flipped T-toe and an external size label on the heel.
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These initially surprising elements fit seamlessly into the overall product, defy expectations and redefine conventions.
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The adidas Originals x Para Bad Bunny Gazelle Indoor “Benito” will be released on September 21st at 43einhalb, AFEW-Store, Asphaltgold, HHV and SUPPA.
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Photos via adidas