Puma x Asphaltgold Palermo "Sedia"

Puma and Asphaltgold are pleased to announce the second part of their collab project - a tribute to Italian hospitality and mentality - ciao Puma x Asphaltgold Palermo “Sedia”!

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The second Palermo is called “Sedia,” which means “chair.” The name alludes to a well-known Italian children's song: “Aggiungi un posto a tavola, che c'è un amico in più”, which is also an Italian saying and means “Put a chair next to it, because there is another friend coming”.

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Puma x Asphalt Gold Palermo “Sedia” - Alpine Snow/Mineral Grey - 398772-01 - *BUY*

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The Palermo “Sedia” symbolizes Italian hospitality, a sense of friends and family, togetherness and shared memories.

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Gianluigi “Gigi” Buffon / Puma x Asphaltgold Palermo "Sedia"

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To honor La Dolce Vita, Asphaltgold traveled to Milan for content creation with Italian goalkeeping legend Gianluigi “Gigi” Buffon, who played more than 500 Seria A games for Juventus Turin and more than 20 years in the Squadra Azzuro jersey!

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The Puma Palermo is a classic terrace silhouette, straight from the Herzogenaurach archives. Released as a soccer training shoe in the 1970s, the Palermo then gained attention in the stadium stands in the 80s -

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typical of this era, equipped with a gum sole and a suede and nylon upper.

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The most distinctive feature has always been the Palermo logo tab, which is on the side of the shoe... and could possibly hide something underneath.

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Asphaltgold already had such exciting Easter eggs hidden in its predecessor, the Puma x Asphalt Gold Palermo “Scopa".

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At first glance, the “Sedia” appears very subtle with its various shades of gray and beige. But Asphaltgold has once again incorporated special details into this collab.

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Puma x Asphaltgold Palermo "Sedia" - Alpine Snow / Mineral Grey - 398772-01 — Puma x Asphalt Gold Palermo “Sedia” - Alpine Snow/Mineral Grey - 398772-01

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The legendary Monobloc chair, which everyone knows and which symbolizes sitting together in large groups, can be found both on the insole and on the tongue of the sneaker.

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As an allusion to the children's song that inspired the sneaker design, the “Sedia” also contains several “hidden messages” that reproduce parts of the song's lyrics.

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