Post Malone debuts his fashion label Austin Post with first show in Paris

Global music icon Post Malone – known offstage as Austin Post – presents his eponymous fashion label: a deeply personal extension of his identity and a new form of artistic expression. By carrying his own name, Austin Post positions himself not only as a celebrated musician but also as a cultural founder, creating a universe that is both intimate and enduring.

He recognized a space between authentic Americana and modern luxury – a space where no brand had yet told his story. This is Austin Post: not merchandise, not trend, but a house built on authenticity and conceived to last.

The debut collection, Season One, was unveiled in Paris at the Hôtel de Bourdon – Maison Pozzo di Borgo, once the residence of Karl Lagerfeld and a landmark of Parisian cultural history. Within its neoclassical walls, Austin Post introduces a vision that is global in reach, rooted in American heritage, and wholly reflective of the man behind the music.

The label’s DNA grows out of Austin’s step forward as a cultural creator. From his Texas roots to the mountains of Utah, his eye has been shaped by ranch culture, turquoise, boots, denim, and years immersed in global luxury through music. Drawing on these foundations, the house fuses Dallas’ Western heritage with the spirit of the Southwest, reframed through an Americana lens. Denim, leather, silk, fleece, twill, jersey, and calf hair are reimagined with modern craftsmanship, creating a wardrobe that balances tradition and permanence.

For his debut, Austin Post expands this vision through four creative partners who each amplify the house’s identity. Lucchese anchors the collection with handcrafted Texas boots, emblematic of generations of Western luxury. Artist Matt McCormick contributes a visual language that reinterprets the myth of the American West. Jacques Marie Mage adds sculptural eyewear that merges elegance with precision.

And the Tennessee Turquoise Company adorns the collection with rare, hand-selected stones carrying both heritage and history. Together, these voices enrich Austin Post’s debut – a presentation in which American heritage is reframed at the heart of the fashion world.

Alongside Season One, the house introduces the Foundation Collection – a permanent line of tailored silhouettes inspired by Austin’s own wardrobe. Following the Paris debut, a pop-up will open at WORDS SOUNDS COLORS & SHAPES in Le Marais on September 2, with a New York presentation on September 19–20 ahead of the global launch of the Foundation Collection.

‍