VEJA is opening a new chapter with its THE AEGEAN PROJECT. The goal is to produce sneakers locally for the EU market.
Specifically, this means that the French brand is manufacturing sneakers in Portugal for the European market for the first time. VEJA shoes have been produced in Brazil since 2005 and are now sold worldwide.
Over the years, VEJA has built a sustainable supply chain, for example, using organic cotton from Brazil and Peru and natural rubber from the Amazon rainforest. According to VEJA, it’s time to develop a second, equally responsible supply chain.
In 2023, VEJA secretly began producing three different color styles of the V-90 in Europe and has already produced over 80,000 pairs in Portugal without telling anyone.
The V-90 is made of leather tanned in Portugal using fewer dyes than before. The suede inserts come from the EU—tanned in Italy with responsible water usage and free of hazardous or banned chemicals.
You can find VEJA sneakers at 43einhalb, AFEW-Store, Allike, Asphaltgold, Der Stall, Fortytree, HHV, Scoop 86, Sneaker Twins, and SUPPA.
Photos via VEJA
