Roblox, a global platform that brings millions of people together through shared experiences, and Vans, the original action sports brand and global icon of creative expression, have teamed up to develop a very special interactive “Off The Wall” experience.
With the launch of this exclusive new experience, Vans becomes the first brand to bring together skateboarding, fashion, and community in a single experience.
Fans can use the Vans Shoe Customizer to create their own unique style and build their perfect board in a skate shop. There, fans can design, purchase, and use the four most iconic Vans silhouettes for skating.
Vans World has a 94% rating and has been favorited over 370,000 times. To date, 43.7 million visitors have been recorded since its launch on September 1, 2021.
Vans World will be a permanent 3D space where fans can practice their ollies and kickflips with friends and try on and purchase exclusive Vans apparel right in the game. This marks the brand’s first foray into the metaverse.
The design of this virtual space is inspired by iconic locations such as the House of Vans, the Vans Off The Wall Skatepark in California, retail stores, and the most famous skate destinations around the world that have shaped skate culture and the Vans brand.
Nick Street, Vice President of Global Integrated Marketing at Vans, said: “Self-expression is deeply rooted in skate culture, and Vans has been supporting and enabling this very kind of creativity for more than 50 years.
With the Vans World experience on Roblox, we’re fostering creative expression in the digital world and bridging the gap between virtual and real-world fashion and sports in an accessible, inclusive way. Vans is a global icon and champion of youth culture, and we’re thrilled to bring this authentic brand experience to the millions of Vans fans wherever they are—on Roblox.”
The Vans World experience was developed by Vans in collaboration with the Roblox community developers “The Gang Stockholm.” Roblox’s recently expanded augmented reality technology, now available to all developers, helps convey the true feel of skateboarding for Vans.
The physics of skateboarding require vector operations and raycasting, which would not have been possible without the ongoing improvements to the Roblox engine.
“By leveraging cutting-edge technology and collaborating with the Roblox developer community to create this 3D experience, Vans brings brand enthusiasts together in an authentic and interactive way,” says Christina Wootton, Vice President of Brand Partnerships at Roblox.
With access to millions of people in the Roblox metaverse, brands can reach their fans and attract new ones while monetizing their brands within the metaverse.
Roblox offers brands an unparalleled space where everyone can express themselves in unique ways, whether it’s pushing creative boundaries or exploring sustainable fashion.
