Following the launch of PUMA's biggest brand campaign of all time, Rihanna celebrated the launch of the FENTY x PUMA Creeper Phatty Earth Tone sneakers.

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Rihanna's Fenty x Puma Creeper Phatty Earth Tone Experience Event in London
Rihanna's Fenty x Puma Creeper Phatty Earth Tone Experience Event in London

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Rihanna's Fenty x Puma Creeper Phatty Earth Tone Experience Event in London
Rihanna's Fenty x Puma Creeper Phatty Earth Tone Experience Event in London

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The venue was transformed into an underground garden that imitated the natural earthy tones of the shoe and the “art of camouflage” through grass and other natural elements.

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The guests enjoyed interactive product presentations, magic acts and DJ sets from DJ Skylatylaa, Talia A. Darling and Kim Turnbull.

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Rihanna's Fenty x Puma Creeper Phatty Earth Tone Experience Event in London
Rihanna's Fenty x Puma Creeper Phatty Earth Tone Experience Event in London

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Notable guests included Rihanna, Aitch, Bianca Saunders, Bree Runway, Dilara Fındıkoğlu, Elarica Johnson, Mawaan Rizwan, Michael Dapaah, Ayra Starr, Cktrl, Ciesay and Tayce.

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Here are a few impressions from last night...

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Rihanna's Fenty x Puma Creeper Phatty Earth Tone Experience Event in London
Rihanna's Fenty x Puma Creeper Phatty Earth Tone Experience Event in London

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Rihanna's Fenty x Puma Creeper Phatty Earth Tone Experience Event in London
Rihanna's Fenty x Puma Creeper Phatty Earth Tone Experience Event in London

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Rihanna's Fenty x Puma Creeper Phatty Earth Tone Experience Event in London
Rihanna's Fenty x Puma Creeper Phatty Earth Tone Experience Event in London

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Rihanna's Fenty x Puma Creeper Phatty Earth Tone Experience Event in London
Rihanna's Fenty x Puma Creeper Phatty Earth Tone Experience Event in London

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Photos via PUMA, BFA, Darrel Hunter