Now it’s getting sweet! For the first time, Reebok is collaborating with candy maker Jelly Belly. We can look forward to four Reebok silhouettes in a colorful candy design. And of course, little candy fans won’t be left out either.
That’s why two of the four sneakers will also be available in kids’ sizes. Because we all love a little candy sometimes, don’t we?
Who doesn’t know the world-famous Jelly Bellys? Some of you probably remember the little beans from the early Harry Potter movies. Back then, Harry, Ron, and Hermione were absolutely horrified by Bertie Bott’s from the Jelly Belly Company, which came in flavors like rotten egg, earthworm, and dirt.
The reality is a bit different, though: With over 68 different flavors like “Chocolate Pudding,” “Strawberry Daiquiri,” “Cotton Candy,” or “Vanilla,” these little jelly beans are the perfect snack for all candy lovers.
The design of the Reebok x Jelly Belly collection is inspired by the beans’ various flavors. Each shoe features small details reminiscent of the candy manufacturer, and the colors of the shoes also pay homage to the delicious beans.
The first sneaker in the pack is the Club C Legacy. It comes in two colorways: “Tutti-Frutti” and “Sticky Socks.”
The design of the first Club C Legacy is inspired by the game “BeanBoozled.” In the game, players must spin a wheel and then eat the jelly bean that matches the color of the space where the arrow lands.
The upper features a patchwork design, with colors like green, orange, blue, and violet representing the different flavors.
The “BeanBoozled” lettering is printed in a bright yellow on the tongue of the left shoe.
The tongue of the right shoe features the warning “Caution: Contains strange and wild flavors.”
The second Club C Legacy is dedicated to the Bean flavors “Lemon-Lime,” “Island Punch,” and “Cream Soda.”
With a cream-colored upper and light green, purple, and pink overlays, this colorway strongly resembles the delicious jelly beans.
The Club C Revenge is the next shoe in the Reebok x Jelly Belly pack.
With its colorful details, it’s reminiscent of the “Strawberry Daiquiri” and “Caramel Corn” flavors.
The holes on the upper are brown and are modeled after the Jelly Belly “Chocolate Pudding” flavor.
For the Classic Leather Legacy design, Reebok x Jelly Belly created the sneaker’s upper in multiple colors.
Dark panels, along with yellow, red, and blue details, are inspired by Jelly Belly’s licorice, tutti-frutti, and bubblegum flavors.
The logo patch on the tongue features the inscription “CL Legacy Mix.”
Last but not least, the Instapump Fury joins the Reebok x Jelly Belly collection. Like the Club C Revenge, this model is also available in kids’ sizes.
The Instapump Fury is available in the Retro Yellow/Neon Cherry/Blue Blink colorway.
The multicolored upper features yellow accents on the toe box, an orange-to-red color gradient on the midfoot, and a blue-to-red heel section.
A transparent overlay runs across the entire side panel, evoking the jelly-like consistency of the beans.
The Jelly Belly logo on the heel, along with the multicolored midsole, round out the look of the Reebok x Jelly Belly Instapump Fury.
The shoes from the Reebok x Jelly Belly pack will be available at 43einhalb starting September 28.
Photos via Reebok, Cole Freeman
