Skepta's unparalleled style and cultural influence clash with Puma's rich heritage of sportswear design.
The result is a groundbreaking collection that is characterized by its special shapes, unique details and textures. The campaign captures the mood of the collection itself and uses light and shadow as primary visual elements, which naturally focus on Skepta.
β
β
After Skepta was welcomed 2022 as brand ambassador in the PUMA family, he is now presenting his first joint collection. The collection was designed specifically for Skepta and is based on its unique aesthetics and codes.
β
β
It features a subtle color palette that accentuates materials such as high-quality nylon and is complemented by silver hardware inspired by PUMA's origins.
β
β
Skepta and PUMA combine history with innovation. Skepta and PUMA's first joint project dives deep into PUMA's extensive archive and adds Skepta's distinctive perspective to a complete collection of clothing, accessories and a brand-new shoe silhouette, the PUMA Skope Forever.
β
β
The PUMA x Skepta Track Jacket and Track Pants were designed as a uniform for Skepta and form a coordinated set inspired by PUMA's T7 tracksuit.
β
β
The Technical Vest is uniquely cut and features concealed pockets, while the accompanying backpack maintains the same aesthetic and is designed in a black-on-black color scheme with plenty of storage space.
β
β
The first PUMA x Skepta collection is rounded off by gloves and a beanie without cuffs.
β
β
The PUMA Skope Forever is a completely new shoe designed jointly by Skepta and PUMA. It is inspired by shoe designs from the early 2000s and comes in a special dazzling color scheme.
Robust workmanship serves as the basis for the outer material with a mesh underlay wrapped in flowing, iridescent panels.
β
β
Silver accents appear under the Skope Forever and contrast with its covert coloring. A special PUMA x Skepta logo is on the tongue and completes the Tech-Luxe silhouette.
β
β
As the start of a long-term partnership between Skepta and PUMA, the first collection will be available from May 18, 2024 at selected PUMA retailers such as Asphaltgold.
β
β
β
β
β
β
β
β
β
β
β
β
β
Photos via PUMA