PUMA and Rhuigi present the second part of their capsule collection, which celebrates American classics. The coast-to-coast collaboration connects Rhuigi’s hometown of Los Angeles with the cultural melting pot of New York City.
The diversity and cultural richness of New York’s five boroughs serve as inspiration for the capsule and also provide the backdrop for this latest editorial. The focus is on the aesthetics of college sports and Americana in general.
Part two of the capsule features a varsity jacket, a double-layered hoodie, and a fresh take on the PUMA Slipstream, all created in collaboration with Rhuigi.
"New York Worldwide" graphics on the apparel pay homage to the music, style, and culture of the Big Apple, while a timeless green and cream color scheme evokes a vintage feel.
The campaign for PUMA x Rhuigi Part Two celebrates a shared experience that unites all New Yorkers: the humble slice of pizza.
The editorial takes place at the family-run institution Lenny’s Pizza and is presented by Kia Patrón (@kiaptron), Tyliv Bonaparte (@tylivbonaparte), and Lenny’s Pizza owner Frank Giordano.
Rhuigi Villaseñor is the founder of the clothing label RHUDE, a brand that blends American iconography with nostalgic cultural references, culminating in a unique take on the city of Los Angeles. Here’s an interview with him about the collaboration with Puma:
Villaseñor has made a name for himself with his reinterpreted classics, which draw inspiration from Americana, music, and street style.
The latest PUMA x Rhuigi capsule collection is available at Asphaltgold.
Photos via Puma
