PUMA and PLEASURES are releasing a joint collection that combines elements of sportswear and technical clothing.
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This shows the influence of the street fashion brand with references to grunge music and pop culture.
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This collection follows the DIY-inspired “Overdyed Velophasis” by PUMA and PLEASURES, which was released in mid-2023.
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The creative partnership between the two brands is now being expanded with a capsule that includes graphic T-shirts, large patterns, accessories and two versions of the velophasis.
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The collaboration is played with the brands' two countries of origin: Germany and the USA.
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For example, some pieces have the words “sporting goods manufacturer”, which alludes to the beginnings of Puma.
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The Velophasis is offered in two contrasting color schemes: One combines the overdyeing aesthetic with an off-white color scheme and a yellow sole and
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The other sneaker comes on the market in bright yellow, orange and black.
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The clothing in the collection includes a patterned puffer jacket with an all-over pattern, as well as a zip-off jacket that can be adjusted with a zipper.
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The word “sporting goods manufacturer” also appears on hoodies and
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T-shirts from the collection on. Accessories include
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the bucket hat and
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The messenger bag made from Cordura ripstop fabric.
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The latest PUMA x PLEASURES collection is available from October 21, 2023 at 43 and a half, AFEW Store, Asphaltgold, HHV, Orange Jungle and SUPPA available.
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Photos via Puma