PUMA and Australian streetwear brand Perks and Mini (P.A.M.) present the fourth round of the PAM/PUMA BIO/VERSE project.
In the fourth part, we come full circle on the main topics of ongoing cooperation: biodiversity, technology in connection with nature, innovation combined with tradition and sporting exploration.
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The latest collection covers the realm of “being” with a campaign in which rapper Tohji glides between the physical, the meta-level, the microcosm and back again in a moment of awakening.
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Shot in Tokyo and Koke no Mori (“The Moss Forest”), Tohji's enlightenment was captured by Idan Barazani, with beautiful CGI environments by visual artist Matea Friend and a compelling soundtrack by Low Jack.
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In a joint quest for synthetic enlightenment, PUMA and P.A.M. have once again put together a series of versatile unisex designs with cryptic graphics and pompous logos that appear in a range of outdoor clothing, shoes and accessories.
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Selected items have an individual snow wash, which creates a characteristic one-of-one look. The latest collection was also made with mushroom leather and recycled cotton, polyester and nylon.
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The PUMA x P.A.M. Track Pants and PUMA x P.A.M. Track Top are reminiscent of PUMA's legendary T7 tracksuit and are a perfectly coordinated outfit with asymmetrical, contoured color blocking.
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Other highlights of the collection include clothing inspired by trail running, such as the reversible padded vest with water-repellent properties and the Legionaires Cap with removable neck protection.
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Essential and easy-to-wear silhouettes are included in the form of graphic T-shirts and graphic hoodies featuring special graphics from PUMA and P.A.M.
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The shoes in the collection include special editions of PUMA Suede and Velophasis.
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The suede has been redesigned with a mudguard and suede upper, rope laces and PUMA x P.A.M. lettering on the tongue.
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The velophasis was reworked in mushroom leather with earthy shades of sand and walnut brown, bright orange splashes of color and co-branding on the heel.
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PAM/PUMA BIO/VERSE SS24 is out this month. Keep our Sneaker release calendar in the eye.
Photos via PUMA