PUMA, in collaboration with Palomo Spain, is introducing a new gender-neutral collection that celebrates queer identities, the sports culture of the ’80s, and the glamour of ’70s roller disco, while blending Palomo’s elegant essence with PUMA’s heritage in athletic wear.
Inspired by the nostalgic appeal of a 1970s sports legend, the latest campaign from PUMA and Palomo offers a behind-the-scenes look at a commercial photoshoot.
In a studio reminiscent of Hollywood’s golden age, the backdrop blends seamlessly into the action. Bathed in perfect lighting, the models exude their charm as they gracefully rehearse their movements against the backdrop of the film crew’s silhouettes.
The collection embodies a blend of retro flair and modern elements, featuring high-quality fabrics, distinctive logos and decorative stitching, as well as a rich color palette of warm tones. Key pieces include the hybrid Nitefox Loafer and a new take on the classic Palermo silhouette.
The PUMA and Palomo apparel lineup begins with the T7 Track Jacket and Track Pants in Warm White and Teak, crafted from a high-quality jacquard knit fabric that evokes previous PUMA x Palomo collaborations.
The matching top and shorts are carefully crafted using modern manufacturing methods and feature a unique pattern reminiscent of traditional craftsmanship.
The collection’s Baby Tee is made from a soft French terry fabric, while the exclusive graphic T-shirts feature a crest created by PUMA and Palomo.
“I’m really excited about the knitwear. I love an all-white look. I think you look your most elegant and chic when you’re dressed entirely in white. The long pants and the long-sleeved knit tracksuit are great,” says Alejandro Gómez Palomo, founder and creative director of Palomo Spain.
For the shoes, PUMA and Palomo have reimagined the Palermo with asymmetrical color-blocking in a coordinated shade of red. The collection also features a revamped version of the Nitefox, which has now been transformed into the Nitefox Loafer.
This design combines a chunky sole with a traditional loafer upper, adorned with tassel details and an elegant silver logo buckle.
In terms of accessories, the visor continues the collection’s tennis theme, while the clutch features the PUMA and Palomo knit pattern in a passion fruit shade, and the Grip Bag is presented in white with silver hardware.
The new PUMA x Palomo Spain collection will be available starting May 11. Click here for our sneaker releases.
Photos via PUMA
