PUMA and Palomo Spain have teamed up to design a collection that blends team sports with a touch of retro style while embracing today’s bold take on gender fluidity.
The PUMA x Palomo Spain collection is inspired by the soccer stars of the 1970s and their glamorous lives off the field. It combines the extravagant fashion aesthetic of that decade with Palomo’s signature romantic and gender-neutral couture designs.
“My goal with this collaboration was to bring our over-the-top vibes to PUMA while also stepping out of my comfort zone by designing athletic wear.
That led me to make a subtle nod to Johan Cruyff, the ultimate soccer icon of the ’70s, who is also the perfect embodiment of the Palomo Spain aesthetic in sports,” says Alejandro Gómez Palomo, founder and creative director of Palomo Spain.
(Note: In case you’re wondering exactly who Johan Cruyff was… we’ve linked a video below about the legendary Dutch soccer player and coach.)
“It was wonderful to collaborate with a company that has the necessary resources and technology to process things in ways I can’t in my studio and workshop, because that allowed us to approach the collection in a much more technical way than usual,” he adds.
“The intersection of craftsmanship and technology is interesting because it’s not obvious. Nevertheless, a highly technical production process was necessary to create the intricate embroidery and details that are Palomo’s hallmark.
These delicate graphic elements enhance the collection and bring the right balance to a classic, clean silhouette,” says Heiko Desens, Global Creative Director at PUMA.
With precise lines and timeless, soothing colors ranging from beige, white, and light blue to navy, burgundy, and vibrant yellow, the gender-neutral collection—which spans 15 styles—is rich in classic team sports references.
Highlights include a T7 tracksuit with bell-bottom bottoms made of cotton and polyester, featuring the curving PUMA x Palomo Spain logo embroidered on the piping. A soccer-inspired polo shirt with a half-zip combines embroidery and jacquard, T7 nylon shorts pair with classic T-shirts and terry cloth tank tops, while a nylon coat and a printed long-sleeve jersey top round out the ready-to-wear collection.
The footwear lineup includes the nostalgic Weekend sneaker and the Nitefox loafer with an eye-catching, trail-inspired outsole. The Nitefox is also available in a lace-up boot version.
Accessories such as the two-tone Grip bag, the burgundy crossbody clutch, an embroidered cap, and a printed satin scarf—a staple of the Palomo Spain collection—add the finishing touches.
"Palomo Spain’s fashion is always warm and inviting, whether through its choice of colors, materials, or references. The brand’s cheerful ethos immediately appealed to us, and its sense of rebellion—rebelling against stereotypes and celebrating self-expression—is also what PUMA stands for,” says Heiko Desens.
The PUMA x Palomo Spain collection will be available at select retailers. Keep an eye on our sneaker release calendar.
Photos via PUMA
