The fourth joint project between PUMA and Noah is inspired by the passion of sport. Photographer Collier Schorr captures the essence of the collection's “Do It For Yourself” ethos.
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Through their unique perspective, the young protagonists are portrayed in a world of changing rooms, sports halls and leisure activities after school.
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The collection continues PUMA and Noah's shared goal of reshaping the collective memory of American sportswear through a range of clothing, shoes, and accessories.
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The collection is characterized by nostalgic sports aesthetics and is brought to life through archive graphics.
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Highlights of the collection include the cotton twill dungarees with six pockets and the nylon coach jacket with Sherpa lining.
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The hoodie, graphic t-shirt and jet sleeve tee are made from high-quality cotton, and two sweatpants complete the look.
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The fourth drop of the PUMA x NOAH collab will be released on February 17. Keep our Release calendar in the eye.
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Here are more pictures from the campaign and the lookbook as well as details about the PUMA x NOAH Arizona and PUMA x NOAH Wrestling Boot models...
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Photos via PUMA