PUMA has teamed up with creative outpost LAAMS on the Lower East Side to create a unique version of PUMA Suede that addresses the creative spirit and encourages artists to practice their craft in any medium of their choice.
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The Suede LAAMS “Blank Canvas” is a DIY-inspired, double-layered sneaker that promises a customizable and artistic experience.
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Part artwork, part sneaker, the “Blank Canvas” suede features a removable canvas top layer that can be peeled off to reveal green, fluffy suede underneath.
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This collaboration comes with the recommendation “Wear them into the ground” and encourages wearers to create something unique from this special suede.
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In addition to the tearable canvas upper and the hairy suede base layer, the PUMA x LAAMS Suede is packed with details such as fluffy laces, silver jewelry with the words “PUMA” and “LAAMS” and even a map of Manhattan's Lower East Side that can be seen on the shoe's outsole.
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The special version of the Suede also comes with a printed tote bag and a special watercolor paper box, which serves as a canvas for your own work. After you've created your own work of art on the box, your submissions will be considered for a special issue and an exhibition at the LAAMS store.
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The LAAMS Store will host an in-store release and transform its workshop into a studio for individual creations. Those who buy a pair of LAAMS x PUMA “Blank Canvas” Suede have the chance to work with creatives and makers to add individual accents to their suedes such as watercolor, distressing, airbrushing, custom stamping and sashiko stitching.
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The group of artists includes: Loso (@loso .wav), Taira Rice (@taira_el_tigre), HOMESICK (@magicforeverlives), BX Lyfe (@bxlyfe), Tooly (@toolycooly), OM! (@stfuyoutalk2much) and Rossana Romero (@rossanaromero_).
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The PUMA x LAAMS Suede will be available from LAAMS and selected PUMA retailers from August 3, 2024. Keep our Sneaker Releases in the eye.
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Photos via PUMA