PUMA announces its first collaboration with London-based luxury streetwear label Aries after a foretaste of the collection was presented at the PUMA show at New York Fashion Week in February 2024.
The partnership combines PUMA's heritage with streetwear aesthetics and Aries' distinctive graphics and plays with racing and kitsch aesthetics, blending modern and nostalgic references into a crazy visual language.
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The unisex collection is highlighted by eye-catching graphics and experimental dual-nylon knitwear and clothing, paired with a handmade selection of accessories and sneakers, including an Aries version of the legendary PUMA Mostro.
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The capsule collection includes a long-sleeved “moto-mesh” t-shirt with a selection of custom Aries graphics and a cardigan with a unique digital print.
A tight-fitting lace Tee inspired by the world of cycling is made from an original jacquard knit, while the oversized washed t-shirt features a wild “PUMA” graphic with an airbrushed motif that plays on the Aries branding from ancient mythology.
The lightweight water-repellent nylon jacket and lightweight pants are digitally printed with an “X-ray skeleton graphic” from PUMA. Accessories such as the PUMA x Aries Cap and the small Grip Bag play with kitsch codes and recall the aesthetics of shopping malls in the 80s and 90s.
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When it comes to sneaker models, PUMA and Aries focus on the unique Mostro and the legendary Suede. The Mostro is the star of the collaboration and has been redesigned with a mix of mesh, neoprene and suede on the outer material.
The Aries version of the Mostro also features an elastic Quick Lacing on the back. The suede comes with a rubberized mudguard and co-branded logos on the heel and tongue.
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PUMA and Aries have worked with renowned New York photographer Mark Luckasavage, who captures the PUMA x Aries collection through a ghostly filtered lens.
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The campaign consists of portraits and snapshots that give the impression of a crazy daydream and thus reflect the concept of collaboration.
The PUMA x Aries collection is out this week, keep an eye on our Sneaker Releases.
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Photos via PUMA
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