In their new collection, PUMA and Priya Ahluwalia blend Indian-Nigerian roots with the brand’s sportswear DNA.
Inspired by the energy of African soccer culture, the second drop showcases the diversity of fan culture, street style, and community across the continent.
Ahluwalia drew inspiration from soccer fields and fan scenes in countries like Morocco and Nigeria, combining these impressions with influences from the PUMA archives.
The result is a reinterpretation of classic silhouettes that views soccer as a unifying, universal language.
The focus is on reimagined classics like the V-S1 and the iconic T7 tracksuit, featuring all-over prints, striking materials, and a vibrant color palette.
The print on the track top and track pants evokes a stadium full of fans, while textured knit elements and embroidered details add depth.
Accessories like the Micro Grip Bag and a minimalist baseball cap pick up on the collection’s key design elements.
The footwear lineup features the V-S1 in two versions, ranging from a Pan-African color palette to a clean gray-and-black version. The laceless silhouette is inspired by soccer designs from the early 2000s.
The collection is largely crafted from recycled materials, combining design with a more sustainable approach. The campaign, shot in Morocco, visually underscores this approach and highlights the emotional power of soccer.
The PUMA x Ahluwalia Collection launches this month at select retailers. Keep an eye out for the sneaker releases.
Photos via PUMA
