PUMA and RAF Camora have officially announced their partnership. With RAF Camora joining the PUMA family, the rapper seamlessly joins the ranks of PUMA’s international and national brand ambassadors.
"We are very excited that RAF Camora is now officially part of PUMA. We have been working closely with him and his team on a regular basis for many months now. We already have many ideas that offer room for creativity, and we plan to integrate him into our Central European marketing strategy as our brand ambassador for the long term,” said Anja Egger, PUMA Head of Marketing Central Europe.
Raised in Vienna’s Fünfhaus district, he moved to Berlin in 2007 and is now one of the most successful German-speaking musicians of our time. RAF Camora has broken just about every record there is to break in the German-speaking world.
With three diamond-certified singles, three diamond-certified albums, seven No. 1 albums, and over 12 million units sold, hardly any other artist in the last seven years has shaped the German music scene—and especially German rap—as much as RAF Camora.
Fans of the rapper can already look forward to new music, as RAF Camora will release his new album “XV” on June 23—which, of course, was partly produced at RAF’s own ANTHRA Studio in Berlin.
The first single, “All Night,” broke yet another record with 2.28 million streams within 24 hours.
“I’m a big fan of synergies. For me, an artist’s world isn’t just about their music, but about every facet of their lifestyle. I work out, perform at shows, enjoy innovative business ideas, and appreciate it when brands align perfectly with my interests. That’s why I’m excited to have PUMA as a new partner in my world,” says Raphael Ragucci (RAF Camora) about the collaboration with PUMA.
RAF Camora is already wearing his favorite PUMA sneaker, the RS-X, and is part of the Central European campaign rollout for this popular sneaker. Together with him and his team, PUMA is working to further expand his role as a brand ambassador in the coming months.
Photos via Puma
