Rosé and PUMA continue their joint campaign, once again putting the H-Street in the spotlight.

In Drop 2, the performance-inspired sneaker with roots in the PUMA archive becomes part of a slightly surreal everyday world shaped by quiet streets, well-kept hedges and familiar neighborhood routines.

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The H-Street is rooted in PUMA’s early 2000s running DNA and has been reinterpreted for the street. Inspired by an archival running spike, the silhouette traces back to the PUMA Harambee from the late ’90s. The lightweight racing shoe was named after the Swahili expression for “coming together.”

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The low-profile shape and breathable mesh upper stay close to the model’s track origins, while subtle updates place the H-Street in a modern context.

The new release arrives in an “Ivory” colorway with metallic accents, complemented by the streamlined silhouette, T-shaped toe box and sprint-inspired proportions.

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First introduced as a lifestyle model in 2003, the PUMA H-Street now continues its evolution for a new generation. With Rosé at the center of the campaign, the silhouette combines performance DNA with contemporary style and pop culture.

The PUMA H-Street Rosé “Ivory” will be released on May 7 and will then be available at selected retailers: AFEW, Asphaltgold and BSTN.

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Photos via PUMA