PUMA and NBA star LaMelo Ball today announce their first European tour through four European cities. From June 5th to 9th, PUMA and LaMelo will tour Milan, Berlin, Paris and London as part of the MELO FASTER TOUR. The NBA star visits every city for a day and offers local fans the opportunity to experience PUMA HOOPS and him in person.

‍

‍

The collaboration between PUMA and Melo started 3 years ago. PUMA recognized the potential of NBA talent early on, whose rise has been meteoric ever since. In 2021, Melo was named “Rookie of the Year” and named “NBA Allstar” the following season.

‍

‍

An exceptional player needs exceptional support, which is exactly why PUMA decided to launch Melo's signature shoe at the start of his career.

‍

‍

LaMelo's eccentric style and personality make him the exceptional talent that he is. PUMA gave the Charlotte Hornets player every creative freedom to design its signature series. MB shoes reflect their creator and his creativity: unique, inimitable and powerful.

‍

‍

The MB.01 and MB.02 became bestsellers for the brand and real icons within the basketball community. The first drops in 2012 sold out quickly.

‍

‍

Since then, every new edition and collaboration (e.g. MB Rick & Morty collaboration) has been eagerly awaited by thousands of PUMA Hoops fans to get hold of the latest Melo releases.

‍

‍

The MELO FASTER TOUR underlines the commitment and continuous investments that the global sports brand has recently made in basketball and offers all customers and fans of the PUMA brand the unique opportunity to get up close and personal with one of the NBA's rising superstars.

‍

MELO FASTER TOUR DATES

Milan (June 5, 2023)

Berlin (June 6, 2023)

Paris (June 8, 2023)

London (June 9, 2023)

HOW CAN I TAKE PART IN THE EVENT?

‍

‍

On the registration page set up specifically for the tour, fans have the opportunity to register in advance in order to have the chance to be drawn among the 1000 guests at the event. Keep an eye out for the latest updates on PUMA's social media channels.

‍

‍

About PUMA Basketball

For PUMA Basketball, the focus is on combining sport and culture. This means that the shoes are stylish enough to wear at any time — but they also work at NBA level. The merging of court and street is PUMA's core principle, and a driver for what we do: Made for the Street. Built for the Court

Our mindset is already embodied by one of our own employees, Walt Clyde Frazier. Clyde himself gave us basketball culture as we know it — the style, the charisma, the personality. He used the game as a platform to express his interests in fashion, music, and entertainment. His shoes were an extension of that mindset and our inspiration to get back on the pitch.

PUMA returned to basketball in 2018, showcasing a new wave of PUMA basketball athletes known for playing on the court and their personal style. The current PUMA Hoops teams include Breanna Stewart, LaMelo Ball, Deandre Ayton, Jackie Young, NAlyssa Smith, Scoot Henderson and many others.

‍

‍

Photos via Puma