Nike presents the Air Max Muse, a new silhouette for women that combines style and innovation. Computer-aided design was used to optimize size, shape, texture, and air cushioning to take comfort and style to new levels.
“This silhouette was designed to surprise women sneaker fans, capturing their attention and imagination with a new application of Air — something they’ve never seen before,” says Can Eldem, footwear designer, Women's Sportswear.
“Our goal was to design an entirely new Air Max model focused on both expression and comfort, making the silhouette uniquely hers — sleek, beautiful and bold — while offering the kind of innovation and cushion that she expects from the Air Max franchise.”
The sneaker has slightly exaggerated proportions, an eye-catching shape and a semi-glossy finish that accentuates the air technology in the heel. A synthetic leather overlay offers versatile styling options, while the upper material stands out with various textures and details.
“We wanted to explore how the finishes of the Air Max Muse could enhance the silhouette while also providing her a range of options to suit her evolving style and mood, beginning with our silver metal colorway,” says Marya Chan, Materials Design Director, Nike Sportswear.
“It was also important for the materials to surprise her, both in how they look and feel, creating a new, modern expression that can be styled in multiple ways to enhance her everyday look.”
The Air Max Muse will be released on December 11 at selected retailers such as 43einhalb, AFEW-Store and Asphaltgold. More colors and styles will follow in 2025.
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Photos via Nike
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