The TAG Heuer Connected Calibre E5 40MM x New Balance Edition and the New Balance FuelCell SuperComp Elite v5 bring together Swiss watchmaking craftsmanship and running innovation.
The collaboration embodies technical expertise, athletic precision, and cohesive design—crafted for people who train with focus and know their limits.
The fifth generation of the TAG Heuer Connected combines intuitive operation, optimized performance, and advanced wellness tracking with dual-band GPS and long battery life.
Using the TAG Heuer Connected app, exclusive New Balance training plans can be downloaded directly to the watch—from 10K to marathon distances, with real-time feedback, pace indicators, and automatic performance analysis.
The TAG Heuer Connected Calibre E5 40MM x New Balance Edition features a 40-mm case made of black DLC-coated titanium, a newly developed Cushion Comfort System for the strap, and co-branding details such as an engraved New Balance logo on the back.
The watch is finished in a rich violet inspired by English Purple—coordinated with the New Balance FuelCell SuperComp Elite v5.
The FuelCell SuperComp Elite v5 is an ultra-lightweight race-day shoe with a carbon fiber plate, PEBA midsole, and neutral support. Designed for maximum energy transfer and grip, it epitomizes performance and style.
Antoine Pin, CEO of TAG Heuer, explains: “Our goal was to create a watch and a shoe that support people who want to push their limits. The collaboration with New Balance challenged us to rethink what runners expect from their gear.
Every decision—from materials to training plans to design—was made to support people who view running as a craft.
We’re very proud to offer a tool you can rely on when it really matters—to deliver top performance.”
Sydney McLaughlin-Levrone, two-time Olympic champion, world record holder, and brand ambassador for both partners, adds: “TAG Heuer is all about ‘Designed to Win.’ That’s exactly what drew me to this collaboration.
Being part of this new campaign with New Balance is exciting because I really love what the watch and shoe bring to my training.
They’re made for athletes who take responsibility, trust their plan, and push themselves every day to get better.”
Photos via New Balance
