Following the announcement that Joe Robinson, founder of Joe Freshgoods, has been named creative director of New Balance’s “Conversations Amongst Us,” New Balance is pleased to announce the official launch of the “Conversations Amongst Us” collection, as well as a multi-phase campaign featuring brand ambassador Storm Reid
and athlete Kawhi Leonard.
The collection focuses on the lifestyle silhouettes of the 2002R and
550
as well as Joe Robinson’s thoughtful approach to apparel design, featuring graphic T-shirts and
a fleece hoodie,
a crewneck, and
pants.
Fashion—and sneakers in particular—connect people every day and provide an opportunity for exchange among a wide variety of individuals. With the underlying goal of sparking conversation about relevant topics across all communities, but especially within the POC community, and fostering dialogue, the “Conversations Amongst Us” collection was created under the direction of Black Soles (including Kevin Trotman and Jordan Johnson), an employee advocacy group supporting Black employees, and one of the most hyped designers and creatives of our time, Joe “Freshgoods” Robinson, “Conversations Amongst Us” was created.
“Conversations Amongst Us” is a campaign. “Conversations Amongst Us” is a collection. But in the bigger picture, it’s more than that.
“Clothing is a huge part of our culture and influences both the streets and the runway. A culture where you’re only as cool as your white sneakers.
Back in the day, we went out of our way to keep a pair of all-white sneakers clean—free of dirt, scratches, and scuffs,” says Joe Robinson, Creative Director of *Conversations Amongst Us*.
“This time, we’re inviting color. Lingering positivity and hope. The yellowing of an all-white shoe that’s worn, battered, and scuffed. Standing as a symbol of resilience and reflection.
A shoe that still exists and has a story to tell. A story everyone should know. This collection is meant to spark a conversation—for us. For all of us. About all of this.”
Joe Freshgoods is a designer and creative director from Chicago’s West Side who is dedicated to telling stories that connect his culture and surroundings with the community.
His unique blend of brand narratives, cultural, and historical references creates an authentic connection to streetwear and its enthusiasts.
Freshgoods’ distinctive approach to storytelling has led to innovative collaborations with brands around the world and has allowed him to define his place in fashion. As an enthusiastic advocate for art education and youth development, he strives to tell stories through the lens of his childhood, his love of art, and his hometown.
The New Balance “Conversations Amongst Us” collection is available at 43einhalb, AFEW-Store, and Asphaltgold.
Photos via New Balance
