In collaboration with renowned British-Iranian designer Paria Farzaneh, HOKA is launching a special edition of one of its lifestyle classics: The strictly limited reinterpretation of Restore TC Chukka.
Paria Farzaneh brings her distinctive design vision to Restore TC Chukka, seamlessly combining HOKA's innovation with her unmistakable aesthetic.
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Farzaneh, who is known for her eye-catching patterns, transforms the Restore TC Chukka into a stylish fashion statement. Inspired by the cleverly playful sweets of a bakery near her London design studio, Farzaneh creates a story that focuses on both moodiness and depth, with every element of the shoe reflecting a story.
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The Restore TC Chukka features elegant jacquard motifs, plush mohair details, and zig-zag elastic laces, all woven with references to Farzaneh's Iranian heritage.
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It features a higher collar and a more structured silhouette and brings an unexpected mix of artistry and functionality to the HOKA Recovery line.
Available in two color options — Chocolate and Cream — the Restore TC Chukka is proof of Farzaneh's ability to push the limits of contemporary shoe design and transform it into something unexpected, innovative.
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“Working with Paria Farzaneh on Restore TC Chukka allows us to present a completely new expression of our design philosophy,” says Travis Wiseman, Director of Lifestyle Product at HOKA.
“Farzaneh's innovative design approach brings an unexpected and dynamic take on HOKA recovery shoes, with which we explore new creative opportunities while remaining true to the functional excellence that defines our brand. ”
The campaign, which brings the HOKA x Paria Farzaneh Restore TC Chukka to life, shows the many different universes that Farzaneh envisioned as an inspiration for this collaboration.
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A playful yet highly exciting interpretation of the Internet's fascination with objects, status, food, clothing and, of course, shoes. This campaign is Farzaneh's contemporary approach to consumer behavior through the lens of fashion.
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“The Restore TC Chukka has been part of my lifestyle for some time now, so working with HOKA was a very organic process right from the start. It felt like a natural creative expression to develop my own perspective by incorporating some of the Paria Farzaneh codes and elevating the silhouette to a new dimension,” says Paria Farzaneh.
The HOKA x Paria Farzaneh Restore Chukka is now available at VooStore.
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Photos via HOKA
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