Following the huge success of their first collaboration, HOKA and FP Movement, the activewear sub-brand from Free People, are showing their new capsule collection called “Run Free.”
Inspired by the common goal of strengthening the spirit of adventure in each and every one of us through functional and lively pieces, as well as the shared belief in the power of movement, the new shoes should make every step enjoyable. Clifton 9, Kawana 2 and Clifton L Suede are part of the exclusive collection.
FP Movement was introduced in 2012 as a new category of lifestyle and boho fashion brand Free People and has since contributed to the redefinition of activewear with its performance styles that go beyond the gym.
FP Movement combines fashion and function, whether hiking, running, tennis or skiing, by focusing on community, individuality and the belief in the power of moving together.
As early as 2022, HOKA and FP Movement worked together. With their second collaboration, HOKA's bestsellers get a new look: the Clifton 9 FPM in Circus & Eggnog, the Kawana 2 FPM in White and the Clifton L Suede FPM in Ocean.
Dipped in jacaranda purple over various shades of blue, the shoes are intended to represent the liveliness of the beginning of spring. The characteristic watercolor wave pattern adorns the Clifton 9 and its packaging.
Each limited-edition pair is co-branded on the outer material and insole. In addition, there are limited edition shoelaces for each model and are available as part of this collaboration.
The HOKA x FP Movement models celebrate the shared values and energies of both brands.
Travis Wiseman, Director of Lifestyle Product at HOKA: “As we prioritise synergistic brand collaborations across our lifestyle category, Free People Movement continues to act as a key brand partner, holding a shared dedication to innovation and a deeply held passion for blending style & performance across all new offerings. Following the success of our first partnership with FP Movement in 2022, we are thrilled to partner once again to showcase a second collection, re-interpreting our best-selling HOKA lifestyle styles.”
Courtney Weis, Sr. Director of FP Movement Brand Marketing: “FP Movement is honoured to partner again with HOKA, a leader and inspirational brand in the footwear industry. Combining both brand ethos felt like a natural fit and we are excited to see our customers in these styles that feel uniquely representative of both FP Movement and HOKA.”
The “Run Free” collection with the Clifton 9 FPM in Circus, Clifton 9 FPM in Eggnog, Kawana 2 FPM in White and Clifton L Suede FPM in Ocean models is already available. Here you find our Sneaker Release overview.
Photos via HOKA