Founded in 1876 in Maine, USA, G.H.BASS stands for the highest level of craftsmanship and iconic shoe designs that last for generations. The brand combines classic heritage with modern standards and creates high-quality shoes and stylish accessories for men and women.

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With its attention to detail and an unmistakable combination of comfort, functionality and style, G.H.BASS has established itself as one of the most important American shoe brands — and remains a firm fixture in the world of timeless fashion to this day.

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Right from the start, the brand was a pioneer in the shoe industry and focused on quality that stands the test of time. Handmade materials, traditional shoemaking and a design that is both durable and stylish form the basis of every single model.

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G.H.Bass shoes play an essential role not only in casual wear, but also in upscale casual wear and complement every outfit with their elegant yet relaxed touch.

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The birth of a classic — The Penny Loafer

A milestone in fashion history was written in 1936: G.H.BASS developed with the Bass Weejun the first Penny Loafer — a shoe that was not only comfortable and stylish, but also revolutionary.

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Inspired by traditional Norwegian moccasins, the company created a silhouette that quickly became an absolute cult object.

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The name “Weejun” is an homage to the Norwegian roots of design, while the term “penny loafer” comes from the characteristic slit recess on the strap — originally used to store a small coin, a penny, in it.

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This detail became the unmistakable trademark of the shoe and gave it its legendary name.

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From laid-back casual outfits to refined business casual attire, the Penny Loafer stands as a symbol of classic American style. Worn by Ivy League students, Hollywood icons, and fashion enthusiasts worldwide, the Weejun is more than just a shoe — it’s a timeless icon.

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Today, G.H.BASS remains true to its heritage and continues to develop the penny loafer without losing its original DNA. With new materials, modern color combinations and innovative details, the brand proves time and again that true classics never go out of style.

G.H.BASS will therefore remain synonymous with quality, style and tradition in the future — just as it has been the case for almost 150 years. If you want to experience the timeless designs for yourself, you can find the brand at HHV and VooStore.

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Photos via G.H. BASS & Co.