Dr. Martens is collaborating for the second time with the independent NYC label MadeMe—a “by girls, for girls” brand with a clear stance and unmistakable style.
Back in the spotlight: the Buzz. A lesser-known but style-defining silhouette from the late ’90s that combines rave nostalgia with an uncompromising attitude.
For SS25, the Buzz returns in an eye-catching version made of hair-on leather in a black-and-white checkered pattern. The monochrome upper makes a bold statement yet pairs easily with a variety of outfits.
An oversized Velcro strap, padded ankle panels, and a rubberized MadeMe bubble logo add bold accents. The look is rounded out by the Buzz’s signature curved outsole with a leaf-pattern tread and the brand’s signature yellow welt stitching.
A design with attitude—for a new generation of confident wearers who know no bounds.
MadeMe was founded in 2007 by Erin Magee, Chief Creative Officer at Supreme and a defining voice in New York’s scene for years. Her label stands for radical style, female-focused design, and an aesthetic that draws inspiration from the punk, skate, and rave cultures of the ’90s and 2000s—making it a perfect match for the energy of Dr. Martens and the Buzz.
“For our second collaboration, I wanted to bring back a relatively unknown silhouette from the late ’90s—the Dr. Martens Buzz.
That era was defined by women who drove culture, music, and style. This version captures exactly that raw energy—reimagined for a new generation of It-girls who follow their own path uncompromisingly and instinctively.”
— Erin Magee, founder of MadeMe
The campaign was shot by London-based photographer Roxy Lee—known for her work in the queer underground club scene—and features, among others, Ami Hughes, founder of GUT Studios and editor-in-chief of GUT Magazine, as well as model Shannon Gendron.
The Dr. Martens x MadeMe Buzz collection launches on June 19 and will be available at select retailers.
You can find Dr. Martens at 43einhalb, AFEW-Store, Asphaltgold, Brooklyn, HHV, JNS, OrangeJungle, SneakerTwins, and SUPPA.
Photos via Dr. Martens
