The Japanese sportswear brand and the Berlin-based artist are teaming up to help people live with a healthy mind in a healthy body.
This summer, ASICS SportStyle is partnering with Berlin-based artist Dennis Buck. To support the German Depression Aid Foundation, several pairs of the GEL-KAYANO 14—ASICS SportStyle’s iconic bestseller—will be auctioned off.
The partnership falls under the overarching theme “Crafts for Minds” (CFM) and highlights the craftsmanship and attention to detail required to create durable, functional products. The limited edition will be sold via a raffle at the VooStore starting June 25.
Dennis Buck has customized over 50 pairs of shoes using his signature material—silicone. The collaboration with ASICS is very close to Dennis Buck’s heart:
“My father, a construction worker, used to wear ASICS running shoes—working with his material on a ‘dad’ sneaker is the greatest tribute I can imagine paying to my father.”
However, Buck’s drive to create art is fueled by something even stronger: “Making art helps me be a more balanced person; it brings peace to your mind,” explains the artist.
Being at peace with one’s own mind is arguably one of the most sought-after mental states in today’s hectic everyday life. With the CFM program, ASICS SportStyle aims to actively contribute to inspiring people’s minds and helping them maintain balance.
ASICS SportStyle will expand this unique form of engagement to the cities of London and Amsterdam in collaboration with local artists. All proceeds from these artist partnerships will be donated to mental health charities in Europe.
About Dennis Buck:
Dennis Buck, born in 1989, is a Berlin-based artist who graduated from the Berlin University of the Arts in 2016 with the distinction of “Meisterschüler.” In his personal artistic approach, he places the material and the processes at the forefront.
He particularly enjoys experimenting with silicone and manual 3D printing. His playful, optimistic, and ironic art appeals not only to Berlin art lovers but also fascinates visitors to his exhibitions in Los Angeles, London, and Paris.
English Version:
Artist DENNIS BUCK customizes ASICS SPORTSTYLE sneakers for a good cause
The iconic Japanese sportswear brand and the Berlin-based artist are joining forces to help people achieve a sound mind in a sound body. This summer, ASICS SportStyle is partnering with Berlin-based artist Dennis Buck to support Deutsche Depressionshilfe (a German depression foundation focused on improving care for those affected) by auctioning off the GEL-KAYANO 14, ASICS SportStyle’s iconic bestseller.
The partnership is centered around the overarching theme of “Crafts for Minds” (CFM), highlighting the craftsmanship and attention to detail that go into creating durable, purpose-driven products. The limited edition sneakers will be sold through VooStore via an online raffle starting June 25.
As part of the project, Dennis Buck is customizing over 50 pairs of shoes using one of his signature materials—silicone. The collaboration with ASICS is close to Dennis’ heart:
“My dad, a construction worker, used to wear ASICS running shoes; working with his material on a ‘dad’ sneaker is the best way I can think of to honor him.”
Buck’s drive to create art, however, stems from something even stronger: “Making art helps me be a more balanced person; it brings peace to my mind,” explains the artist.
Finding peace of mind is probably one of the most sought-after mental states in today’s hectic daily life. Through the CFM program, ASICS SportStyle aims to make a tangible contribution to inspiring people’s minds and helping them stay balanced.
ASICS SportStyle will expand its unique initiative in the cities of London and Amsterdam in collaboration with local artists. All proceeds from these artist partnerships will be donated to charitable organizations in Europe that address mental health.
About Dennis Buck:
Dennis Buck, born in 1989, is a Berlin-based artist who graduated from the University of the Arts in 2016 with the honors degree “Meisterschüler.” In his personal artistic approach, he shifts the focus and meaning toward materials and processes. He particularly enjoys experimenting with silicone and manual 3D printing.
His playful, optimistic, and ironic art appeals not only to Berlin’s art enthusiasts but also captivates visitors to his exhibitions in Los Angeles, London, and Paris.
Photos via ASICS/Highsnobiety/BAM
