ASICS and Kiko Kostadinov are continuing their collaboration and launching a new silhouette with the ASICS GEL-KIRIL III, which reinterprets ASICS' long tradition in workwear and functional footwear.

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Based on the GEL-KIRIL series, this latest version focuses on the essential functional elements that embody the essence of Japanese craftsmanship and the tradition of functional workwear.

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The raised TPU front, inspired by modern ASICS workwear models, is complemented by an embossed pattern — an interplay of textures and shades that gives the functional structure a playful touch.

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In contrast to its predecessors, which were closely linked to Kiko Kostadinov's seasonal collections, the GEL-KIRIL III is inspired by real experiences and exchanges with people in everyday working life.

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The silhouette reflects the evolution of Japanese workwear and bridges the gap between technical performance and practical usability in everyday life.

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This combination of ASICS's technical expertise and Kostadinov's avant-garde vision creates a sneaker that is as innovative as it is traditional.

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The accompanying campaign was shot in Chiba, an hour outside Tokyo, and features three real workers — Daisuke, Kenta and Rikiya — building traditional scaffolding.

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Against this authentic backdrop, the images underline GEL-KIRIL III's close connection to movement, resilience, and the importance and honesty of physical work.

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By embedding the shoe in a real work environment, the campaign reinforces its purpose: a functional companion for everyday use.

The ASICS GEL-KIRIL III will be released on March 8 and will be available at selected retailers such as AFEW Store, Asphaltgold and VooStore.

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Photos via ASICS