ASICS and HIDDEN NY are launching a collab on the GEL-NYC sneaker. This is the first official collaboration following the release of the ASICS x Hidden NY GT-2160 “JW Customs Crystal Pine 0.5".
“The inspiration for this HIDDEN x ASICS GEL-NYC shoe lies within the digital landscape and was designed and built to attract the admiration of designers around the world,” says HIDDEN. “This new model is not a designer shoe, but rather a shoe for designers everywhere.”
The upper material of the shoe consists of a light gray base, which is contrasted with reflective details and the “electric” shade of green from HIDDEN.
Various elements on the outer material refer to the digital tools in designers' repertoire.
These elements are intended to remove the line between reality and presentation on the screen.
The midsole contrasts the retro influences of the upper material through the use of GEL-CUMULUS 16 tooling.
With a combination of lightweight foams and gel technology inserts, this midsole provides advanced comfort.
The HIDDEN x ASICS GEL-NYC shoes were first revealed on March 23 at a secret in-store pop-up.
The global release will take place on April 12. The model is then available at 43einhalb, AFEW Store, Allike, Asphaltgold, HHV and SUPPA.
ASICS SportStyle x Hidden NY Gel-NYC - White/Green Metallic Silver - 1201B001-100
Photos via ASICS