adidas and BSTN continue their journey together with the “All Day” Pack. The three-piece footwear capsule draws inspiration from everyday sports life and combines performance, preparation, and personal style in a clean design language.
“All Day, On Three” represents everyday life on and off the court.
The campaign features Mike James of AS Monaco, the EuroLeague’s all-time leading scorer.
The visuals follow him through his daily routine—from workouts to pre-game rituals to the moment after the game—and showcase a mindset that balances discipline and individuality.
ALL DAY, ON THREE.
The pack includes the adidas BW Army, the Adizero EVO SL, and the Harden Vol. 10. All three models represent different facets of the game and share a minimalist aesthetic.
The clean white designs draw on a familiar aesthetic from basketball and hip-hop culture that’s deeply rooted in BSTN’s DNA—where nothing makes a stronger statement than a crisp pair straight out of the box.
The BW Army combines premium leather with nubuck overlays and classic details.
The Adizero EVO SL features a gradient-colored warp-knit mesh upper with distinctive Three Stripes.
The Harden Vol. 10 features a molded shell upper and a clearly performance-driven design.
All models come with cotton laces and an adidas x BSTN dog tag lace jewel.
The collection is complemented by apparel such as tracksuits, socks, and T-shirts in black and white. The highlight is a graphic T-shirt with a back print inspired by the pre-game huddle and the shared mantra: All Day, On Three.
The adidas x BSTN “All Day” Pack launches on April 18 and will be available at BSTN.
Photos via BSTN
