adidas SL 72 OG Blue & Green

The SL 72 was developed over half a century ago and was a real hit during the running boom in the 1970s.

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Now, decades later, adidas Originals is celebrating the model's return with a global campaign that brings two reinterpreted vintage models to life.

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In 1972, adidas introduced its SL series to the world with the introduction of a revolutionary lightweight running shoe: the SL 72. The abbreviation “SL” was chosen to initiate a paradigm shift in the running category.

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The abbreviation SL stands for Super Light - a commitment by the brand to help athletes achieve greater speed and agility on the track.

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From the 1970s to today, the silhouette has taken its place in sneaker culture, and even decades later, the SL 72 is still worn by the “Originals”.

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adidas Originals is known for its lightweight construction and versatility. Two different versions of the iconic SL series are in the spotlight this season:

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The blue-white-red SL72 RS in men's sizes and the green-white-yellow SL 72 OG W in women's sizes. Each model from the brand's T-Toe family is reborn in a contemporary context.

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adidas SL 72 OG - Night Indigo / Semi Green Spark / Collegiate Green - IE3427 — adidas SL 72 OG - Night Indigo/Semi Green Spark/Collegiate Green - IE3427 - *BUY*

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The campaign images taken by Kenny Germé, a visual storyteller, and implemented by New York stylist Cece Liu pay homage to the aesthetics of old running catalogues, which combine bright colors with undeniably powerful simplicity and thus continue the story of the SL 72.

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