What could be better than taking brand-new sneakers out of the box? The feeling of wearing clean shoes is priceless. Unfortunately, it usually doesn’t last very long. After just a few trips outside, white sneakers in particular quickly get worn out and dirty.
But that’s all over now. To ensure your sneakers always look like new and you can enjoy them for a long time, adidas has developed a line of shoe care products.
In developing these products, adidas Originals places special emphasis on sustainability and the conservation of bees, trees, and the oceans. To that end, the German brand focuses exclusively on aerosol-free, propellant-free, and non-hazardous products in its manufacturing process.
The entire collection, including the packaging, is recyclable and eco-friendly.
The various care products highlight the DNA of adidas Originals while preserving the brand’s unique authenticity, individuality, and streetwear aesthetic. The line includes a total of five care products, which we’ll now introduce in more detail.
First up is the “Originals Protector.” The product dispenses a fine mist in a 360-degree motion over the shoe. The eco-friendly, water-based solution is absorbed into the fabric at the molecular level, forming a lasting, invisible barrier against liquids and stains. The barrier it creates is breathable and suitable for all materials.
If the “Originals Protector” ever runs out, we don’t have to buy a new one right away. Instead, we can reduce plastic waste by simply buying the “Originals Protector Refill.” Like the “Originals Protector,” this product comes as a 185-ml solution and can be easily attached to the spray nozzle.
The next product is the “Originals Foam Cleaner.” This is a foam cleaner with instant results. The cleaner effectively cleans and conditions sneakers by removing dirt and grime and giving the shoes that “just-out-of-the-box” shine.
The foam is dispensed at the push of a button, similar to shaving cream, and can be used on all materials, including leather, suede, nubuck, canvas, vinyl, and nylon. Another tip: For best results, use it in combination with the “Originals Premium Brush” and the “Originals Microfiber Cloth.”
To help you get the most out of the liquid cleaning products, adidas Originals has also included a few tools in the collection. One of them is the “Originals Premium Brush.” The brush features a sustainably sourced wooden handle and 18,000 soft natural bristles.
It can be used for regular and thorough cleaning of delicate materials such as suede, nubuck, mesh, Prime Knit, and canvas.
The bristles, which are suitable for cleaning the upper as well as the midsole and outsole, are firm enough to effectively remove even deeply embedded dirt. Despite their firmness, the bristles do not damage the shoes’ delicate materials.
The “Originals Microfiber Cloth” is a high-quality and highly absorbent microfiber cloth. It can be used to wipe away excess liquids and dirt. The soft cloth effectively absorbs liquid and cleaning foam and attracts dirt particles.
This makes the “Originals Microfiber Cloth” the ideal addition to your cleaning routine for your favorite sneakers.
If you’re in a hurry, we recommend the “Originals Wipes.” The wipes are quick and easy to use, making them perfect for on the go. They feature a soft side and a slightly rougher side. The softer side quickly and effectively removes surface stains. The rough side is ideal for more intensive and thorough cleaning. The package contains 30 individually wrapped wipes.
Whether you want to give your adidas Originals sneakers a thorough cleaning or just quickly remove a few stains, adidas Originals care products will help your sneakers shine like new.
Using the adidas Shoe Care products is super easy. Here’s how to use the Foam Cleaner with the Premium Brush:
- Shake the bottle
- Spray on the Foam Cleaner and let it sit
- Gently brush the sneakers with the brush
- Rinse the brush in water every so often and repeat the brushing
- Wipe off the foam and dirt
- Let the sneakers dry—and you’re done.
After this process, you can use the adidas Shoe Care Sneaker Protector to protect the shoe from getting dirty again. Here’s how to do it:
- Follow the cleaning process described above
- Spray the Sneaker Protector from a distance of about 10–15 cm
- Carefully spread the sprayed liquid with the brush
- Let the sneakers dry at room temperature for about 10 minutes
- Wipe away any residue
- Apply Sneaker Protector again and let it sit for 24 hours—done.
You can now purchase the adidas Shoe Care Collection at Comix and Speed-Footwear.
