adidas Originals and Willy Chavarria announce the “Love Prevails” collection. The focus is on two Chavarria Superstar colorways alongside a selection of premium apparel.
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The campaign takes a clear stance. Love is strongest when it meets resistance. Chavarria focuses on communities that support each other in times of uncertainty.
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It is a statement of resistance, grounded in empathy, dignity and solidarity. The visuals focus on harmony as a counterpoint to harshness and on freedom as a response to fear.
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Two versions of the Chavarria Superstar are in focus. Built on the iconic adidas silhouette, Willy introduces a reshaped Rose Shell Toe that gives the classic its own signature.
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The Apparel Collection complements the drop with pieces such as Bomber Jackets, Crewnecks, Cargo Jackets and Pinstripe Tracksuits. Signature embroidery and artwork reflect Chavarria’s creative approach.
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The adidas Originals x Willy Chavarria Superstar “Love Prevails” Collection will be released on April 18 and will be available at the following retailers: AFEW, Asphaltgold, BSTN and SUPPA.
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Photos via adidas
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